Generate and Validate Startup Ideas with One Simple Framework

Stuck on a Startup Idea? Or Drowning in Too Many?
You’re not alone! It's why I built this guided startup validation framework to help you answer founder's questions like:

  • “I want to start a startup but

  • I have no ideas.”

  • “I’m struggling to figure out if a startup idea is worth it.”

  • “I want to start something but I’ve got no money.”

  • “I’m drowning in ideas and I can’t tell which one is actually good.”

You're the driver, not AI

How it works

Follow our framework to figure out which ideas to chase, test, and grow... without the drama.

1. Journal problems and ideas

A journal for the ideas and problems you come across in life

2. Evaluate
Problems and ideas

Score problems fast so you know which are worth testing. Some problems are real problems that don't make financial sense for you to solve

3. Test
learn & validate

Validate your startup idea without building anything

4. Decide
Stop or go

Both are a success. You can make more money, but you can't make more time. Deciding what not to progress is the closest to getting more time.

5. Define
and Build

Validate your startup idea without building anything

Built for...

Illustrated lady holding an oversized light bulb

The Creative Pro

Turn your daily pain points into product ideas

Illustrated lady holding an oversized paper aeroplane

The Corporate Escapee

Find startup ideas that match your industry knowledge

Illustrated person holding a trophy

The Maker

Ideate faster with structure, and build what works

Illustrated person sitting on a rocket flying into space

The Curious Explorer

Journal, match, and discover your founder fit

Built From Real Founder Problems and experience

We took founder struggles — Reddit posts, forum convos, and first-hand feedback — and turned them into a repeatable framework. Combined with lessons from Jason Cohen (with permission)

You'll learn

  • How to assess the value of an idea or problem

  • How to bring focus to your startup journey

  • Approaches to early problem and idea validation

  • When to start building

Pricing

Bits are free; bits aren't free. Starting up is hard. Our free plan is made to help not hinder

Free!

£0

End to end framework

  • Problem and idea journal

  • Evaluation

  • Testing

  • Defining

  • Limited AI support

Premium

£4.99 pm

Accelarated progress

  • Problem and idea journal

  • Evaluation

  • Testing

  • Defining

  • Unlimited AI support

FAQs

You don’t need money or an MVP. The framework guides you through small experiments that prove demand fast.

The framework guides you through each of your ideas and problems you're trying to solve. Whatever decision you make will be informed.

Absolutely. The framework works for micro SaaS, e-commerce, and more.

Nope! If you’ve ever thought “I want to start something… but I’ve got nothing,” you’re exactly who this is for. Just show up with your everyday frustrations — the framework helps you turn real problems into real ideas.

Not at all. If you’re exploring a side hustle, thinking about freelancing, or just curious whether one of your work annoyances could turn into a business… you’re in the right place.

That’s the sweet spot. The framework walks you through small, simple experiments that show whether people actually care before you spend money, build anything, or get stuck in your head.

Most idea generators throw random stuff at you (“Uber for pets!”). Startpad helps you uncover ideas based on the problems you actually understand — which gives you a far better chance of building something people want. No random prompts. No hype. Just clarity.

Nope. Startpad is designed for people who don’t know where to begin. If you can answer a few simple questions about your work or daily life, the framework will guide you the rest of the way.

Anyone who wants to take business ideas seriously — even if you don’t feel like a “founder.” Professionals, creatives, operators, domain experts, career-switchers, side-project people… you name it. If you’ve ever thought: “Is this a problem worth solving?” Startpad is built for you.

Nope. Just bring your everyday frustrations — we’ll help you turn them into ideas.

That’s coming next! Right now, we help you get clarity and direction — the hardest part to do solo.

Startpad is a guided framework that helps you turn real-world problems into validated business ideas. It combines your own insight with AI research to help you explore, prioritise, and plan smarter — without hype or guesswork.

Startpad uses AI to research problems, find relevant data, and suggest potential ideas or solutions. You’re still in control — AI helps you move faster, but you make the final calls.

Yes. The free plan includes up to 5 AI research calls per week and access to all the core tools. You can upgrade anytime for unlimited AI and advanced features.

Most idea generators give you random suggestions. Startpad focuses on your experience and the problems you actually understand. It helps you find and shape ideas that have a genuine chance of working.

Ready to Know Which Ideas Are Worth Building?

Stop guessing. Start testing. Get clarity fast.

Built for founders who want momentum, not more confusion.

Startpad - Featured on Startup Fame
Featured on Twelve Tools
Featured on Wired Business